Three days in Lakeland, Florida — certifications, real stories, and strategies that end with success defined by you, not for you.
Robert Palmer shaped his individual definition of success, or IDOS, right here in Lakeland — a clear vision that opened the door to everything that came after. This year, FallCon is where you’ll find that same clarity for yourself.
Relive last year's FallCon — then picture yourself in the room this October.
Each track is built around a different stage of an agent's journey. All three thread through the same idea: your definition of success is the only one that matters.
Your full IDOS gets built at FallCon. This is where it starts: one honest sentence about what success means to you. Draft it in a minute, post it, and put your goal on the record.
Founders, top producers, and the guides behind each Certification track — all on one stage, sharing how they built success on their own terms. The full lineup is coming soon.
Your day-by-day plan across all three days — keynotes, Certification sessions, and breakouts, from arrival through definition into legacy. Here's the shape of each day; the full hour-by-hour agenda drops closer to the event.
Doors open, the Expo floor comes alive, and the opening keynote sets the tone for the event. Certification sessions kick off and evening receptions set conversations in motion.
The fullest day — Certification sessions, breakout rooms running all day, a Main Stage keynote, and the Expo floor open end to end.
Certification sessions wrap, final breakouts land, and the closing keynote sends everyone home with a plan — and the pen in their hand.
Registration is open for the entire event. All programming is preliminary and subject to change — final sessions, rooms, and times announced closer to the event.
Every tier starts in the same room. The difference isn't how far you'll go — it's what you'll leave with.
701 W Lime St, Lakeland, FL 33815. Central Florida's premier event venue, right in the heart of downtown Lakeland.
Get directionsCentral Florida's premier industry expo takes over the same venue on the very same three days — the tools, tech, and partners shaping real estate's next chapter, all under one roof.
